Justin Bieber released a new movie this week and has a new album hitting shelves soon. So his recent retirement announcement can't possibly be a publicity stunt ... right?
Be kind loving to each other, forgive each other as god forgave us through Christ Merry Christmas IM HERE FOREVER
— Twitter name (@justinbieber) Decemeber 24, 2013
Fool me once, Bieber, shame on you. Fool me twice, shame on me.
See also: 50 Amazingly Epic Pranks
Christmas Eve wasn't the first time he trolled his fans. Last year, he staged a fight on Twitter by posing as a fake laptop thief threatening to release incriminating photos, only to surprise his fans with the a new music video. Beliebers are starting to develop some major trust issues, Justin.
YouTube extraordinaire Lamarr Wilson discusses this topic and more on his new Mashable show Socially Awkward. You can catch new episodes every Thursday, so do us a personal favor and subscribe to his channel — there's a lot more awkward fun in store.
On last week's episode of Socially Awkward: When Celebrities Sext, They're Just Like Us

Image: Mashable, Robyn Beck/AFP/Getty Images